Weldon Long is a New York Times bestselling author and residential HVAC sales expert with over two decades of experience building, scaling, and selling multiple HVAC businesses, including his most recent company, which grew to over $40M in revenue. He is best known for developing principled, repeatable sales systems that help contractors build trust, present options clearly, and close more jobs without pressure. Gary Elekes is a veteran HVAC operator and systems builder with over four decades of experience designing, scaling, and operating profitable contracting businesses. He is best known for developing operational, financial, and leadership systems that turn service companies into predictable, scalable organizations built for long-term profit and wealth creation.