Elise Radawitz is the Founder of Velocity Leader and a trusted leadership development expert serving the trades. She partners with home service owners and executive teams to strengthen leadership capacity, improve accountability, and build high-performing cultures. Specializing in behavior-based coaching, Elise helps leaders move beyond surface-level reporting to address the mindset and habits that truly drive results. Through executive coaching, leadership workshops, and team development programs, she equips service leaders with practical tools to lead proactively, coach effectively, and scale performance with confidence.

Jen McKee is the owner of KeeHart Marketing, an award-winning social media agency serving the HVAC and home service industry. She has managed social media and TikTok accounts for over 100 home service companies, helped brands generate measurable revenue growth, and produced multi-million-view content tied to real business outcomes. Jen’s 3S Framework simplifies social media strategy while helping companies build trust, engagement, and momentum.

Weldon Long is a New York Times bestselling author and residential HVAC sales expert with over two decades of experience building, scaling, and selling multiple HVAC businesses, including his most recent company, which grew to over $40M in revenue. He is best known for developing principled, repeatable sales systems that help contractors build trust, present options clearly, and close more jobs without pressure. Gary Elekes is a veteran HVAC operator and systems builder with over four decades of experience designing, scaling, and operating profitable contracting businesses. He is best known for developing operational, financial, and leadership systems that turn service companies into predictable, scalable organizations built for long-term profit and wealth creation.

Roslyn Fitzgibbons is a Project and Productivity Coach with ECO Plumbers, bringing 18 years of experience building systems, training programs, recruiting processes, and scalable workflows for one of the fastest growing companies in the trades. Her background includes HR leadership, co founding ECO University, launching new locations, onboarding 49 employees during a single acquisition, and developing process driven hiring methods used companywide. She is a Lean Six Sigma Black Belt, EOS facilitator, Agile Coaching certified, and a respected expert in operational improvement, documentation, and people development. Roslyn's passion is helping organizations create clarity, alignment, and efficiency, especially in the recruiting and onboarding process.

Michael Johnson, a veteran and seven-figure HVAC business owner, has mentored a community of over 30,000 skilled trades professionals to grow profitable, balanced businesses. Combining industry expertise and military discipline, Michael equips business owners with strategies to scale their operations and deliver exceptional results. He empowers HVAC professionals to push past comfort zones, achieve financial success, and build lasting impact in their communities.

Josh Teekell is a two-time entrepreneur in the home products and services space. His first company grew to $50 million in annual revenue serving residential customers across Texas. Today, he is the founder and CEO of SmartAC.com, where he leads a team of 50 on a mission to improve the experience between homeowners and contractors in the trades. Josh specializes in homeowner psychology around contractor buying decisions and in designing membership strategies that maximize customer lifetime value. He holds an engineering degree and is a passionate admirer of Elon Musk.

Brigham Dickinson is president and founder of Power Selling Pros, the industry’s leading coaching and training firm dedicated to teaching businesses to wow more customers. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings. As a result, Brigham answered the need by creating the Pattern for Excellence, a sequence of principles that guides call handlers through all stages of a call, from greeting to closure. In 2009, Power Selling Pros trained six call handlers – now they’re up to over 1,000, from more than 130 companies around the globe. Power Selling Pros’ growth comes through referrals alone, thanks to this proven call-handling process and their high level of customer satisfaction. Brigham works hard to live by faith, such as that found in the Atonement of Jesus Christ. He’s married to his dearest friend, Alicia Dickinson, and they have four incredible kids together and one beautiful granddaughter so far.

Bestselling author, entrepreneur and mindset expert Weldon Long built his business from the ground up, but his story doesn’t reflect the typical path of the average business owner you would expect to hear. In 2003, Weldon walked out of a homeless shelter after serving 13 years in prison. A 9th grade dropout and three-time convicted felon, he found himself broke and unable to gain employment. Despite his bleak history, in five short years he had built a company that was selected by Inc Magazine as one of the fastest growing privately held companies in America. Weldon is the epitome of how mindset can lift one out of seemingly insurmountable circumstances and make it possible to not just thrive but prosper in the face of adversity. Weldon has enjoyed massive success because of the philosophies that he has developed over time and today, he is one of the nation’s most powerful and sought-after speakers and motivators. He enjoys sharing and teaching his Prosperity Mindset and Consistency Selling principles, the very same that catapulted him out of desperation and into phenomenal success.

Michael James Johnson works directly with HVAC business owners to design and implement the systems required for real operational freedom. Through hands-on masterminds and tactical workshops, he helps contractors move from chaos to clarity by installing proven business structures that support sustainable growth. His approach isn’t theory. It’s built on real-world HVAC operations, tested systems, and practical implementation. Michael is also the host of the upcoming in-person event, The HVAC Business Mastermind, where owners go deep on building businesses that operate without daily owner dependency.

Seth Ure is the founder of SetSale, a platform built to help HVAC companies modernize their sales process and customer engagement using intelligent automation and AI-supported workflows. Seth works directly with contractors to identify where AI creates real leverage, not buzzwords. His focus is on practical implementation that improves speed, clarity, and revenue without disrupting operations. He brings a grounded, contractor-first perspective to AI adoption that HVAC owners can actually use.

Weldon Long is a New York Times bestselling author, HVAC sales authority, and one of the most successful HVAC business owners in the industry. He grew his company from zero to over $42 million in revenue and sold it at an eight-figure valuation, then spent the last two decades helping HVAC businesses build repeatable, principled sales systems that work in the real world. Weldon is known for his direct, practical teaching style and his ability to simplify complex sales psychology into language and frameworks teams can use immediately.

Matt Koop is the Vice President of The New Flat Rate and a leading coach to home service companies that want to move from average performance to 100 percent closing rates. He started in the trades as an HVAC, plumbing, and electrical apprentice, eventually running his own truck and producing revenues three to four times the industry average. Today, Matt works directly with HVAC business owners, managers, and technicians across the U.S. and Canada through coaching, ride-alongs, and multi-day workshops, helping them streamline operations and convert their companies into process-driven machines. Recognized as one of the industry’s “Top 40 Under 40,” he is known for practical, geographically specific training that produces real results in the field.

With a proven track record in Learning and Development within the trades, Danielle Wernert has spent years driving innovation in technician training and onboarding across the home services industry. Having worked with hundreds of technicians, including many new to the field, she’s transformed how companies deliver training. Named to HVAC News’ 40 Under 40, Danielle now leads Upskilled Consulting, where she helps contractors design training dashboards, onboarding programs, and analytics that create measurable growth. She’s secured over $600K in sponsorships and partnered with Veteran Affairs to develop workforce programs—proving her systems deliver real impact.

Danielle Putnam, recognized by The News as The Top 40 Under 40, and Service World Expo as the 2021 Woman of the Year, is President of The New Flat Rate, Advisory Board Member and Past President of Women in HVACR, and is the Executive Director of her non-profit, Family Frameworks. Danielle has a personal connection with the home service industry. Her first job was passing out flyers door-to-door for her father’s electrical business. She was 7 years old. In high school, she moved up to being an office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon. Danielle knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the director of business development for a large digital services firm, pitching to C-level executives for big name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for. Danielle is dedicated to help grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industry. When not in the office, she spends time with her husband and three children and enjoys hiking, snowboarding, reading and fine wines.

Jason Walker, also known as "Jay Dub Money Maker" in the HVAC industry, began his career in 2010, working his way up from warehouse shop cleaner to Comfort Advisor. In his first year as a Comfort Advisor in 2014, he achieved over $2.2 million in revenue, and since then, he's consistently sold between $3 million and $3.8 million annually. Over the past six years, Jason has sold more than $18 million in residential replacements, establishing himself as one of the top sales performers in the industry. Now a national HVAC sales trainer with HVAC Masters of the Hustle and the owner of Royalty Heating and Air in Roseville, CA, Jason is passionate about sharing his expertise. Through his training program, he helps companies boost their average ticket size by 10-40%, with many seeing increases of $1,000 to $4,000 per sale. His focus on mindset, sales processes, and effective procedures has transformed countless HVAC businesses across the country.