The market has changed and most contractors are still playing by the old rules.

Private equity-backed home service companies are rapidly gaining ground. They’re investing more into their websites, SEO, PPC, and technology, making it harder for independently-owned HVAC, plumbing and electrical shops to compete using the same strategies that worked just a few years ago.

And that’s where most contractors are falling behind.

Join us for the next Breezy Home Service Insider Series masterclass on April 2 at 1:00 PM Eastern with Michelle LaFrance, where we’ll break down exactly how privately owned shops can stop losing ground and start competing more effectively in today’s market.

Michelle will walk through how to identify outdated strategies that no longer work, how to evaluate your current position, and where independent contractors can still win—without trying to match private equity dollar for dollar. You’ll also learn how to leverage modern visibility strategies like directories, third-party validation, video marketing, media exposure, and AI trust signals to build a stronger competitive edge.

If you’ve felt the pressure from larger competitors and want a smarter, more strategic path forward, this session will give you the clarity and direction you’ve been missing.

Register free now to save your spot.

Key Learning Outcomes

By attending this masterclass, HVAC, plumbing and electrical owners will learn how to:

✅ Identify the outdated marketing strategies that no longer work in a PE-driven market
✅ Learn a clear process to evaluate where your business is falling behind
✅ Discover where independent contractors can still compete and win
✅ Use directories, third-party validation, video, and media to build stronger visibility
✅ Understand how to improve your AI Trust Score and optimize for search everywhere
✅ Walk away with a system to compete smarter without increasing your budget

Who Should Attend

✅ HVAC, plumbing, and electrical business owners
✅ General managers and operators responsible for growth
✅ Sales and marketing leaders at privately owned shops
✅ Contractors losing ground to PE-backed competitors
✅ Teams looking to modernize their marketing and systems
✅ Decision makers who want to compete without overspending