Cory Hutcherson is the Founder and CEO of Sock Knocker and a customer experience and operations strategist for the home service industry. With hands-on experience from the field to call centers to multi-location leadership, Cory helps contractors turn inbound demand into booked revenue by aligning people, processes, and technology. He develops scalable call center systems, trains high-performing CSRs, and builds accountability structures that improve conversion, consistency, and customer experience. Known for his operator-first approach, Cory helps contractors connect their call handling performance directly to measurable revenue growth.

Dave Peppelman is the Founder of The Trades Implementer, where he helps contractors turn ideas into real operational improvements inside their businesses. Combining the expertise of a consultant, the accountability of a coach, and the execution support of a fractional expert, Dave specializes in helping trades companies move from strategy to implementation. Instead of leaving owners with ideas that never make it past the whiteboard, Dave works directly with contractors to build systems, solve operational problems, and implement solutions that produce measurable results in their day-to-day operations. His hands-on approach has helped trades businesses across the country improve cash flow, streamline operations, and turn stalled ideas into real progress.

Michael James Johnson works directly with HVAC business owners to design and implement the systems required for real operational freedom. Through hands-on masterminds and tactical workshops, he helps contractors move from chaos to clarity by installing proven business structures that support sustainable growth. His approach isn’t theory. It’s built on real-world HVAC operations, tested systems, and practical implementation. Michael is also the host of the upcoming in-person event, The HVAC Business Mastermind, where owners go deep on building businesses that operate without daily owner dependency.

Michelle LaFrance is a trusted voice in the home service industry, helping contractors modernize their marketing, strengthen their digital presence, and compete more effectively in a rapidly evolving landscape. She specializes in helping privately owned shops identify what’s outdated, uncover new opportunities, and build strategies that drive real growth without relying on massive budgets.

Tersh Blissett is the founder of Trade Automation Pros and a leading voice in automation and AI implementation for home service companies. After building and operating a successful HVAC business, Tersh shifted his focus toward helping contractors leverage technology to run more efficient, scalable operations. Through Trade Automation Pros, Tersh works with HVAC, plumbing, and electrical companies across North America to implement automations that improve lead capture, streamline operations, and drive revenue growth without adding unnecessary complexity. He is also the host of the Service Business Mastery podcast and is widely respected for helping contractors adopt practical technology solutions that actually move the needle.

Jen McKee is the owner of KeeHart Marketing, an award-winning social media agency serving the HVAC and home service industry. She has managed social media and TikTok accounts for over 100 home service companies, helped brands generate measurable revenue growth, and produced multi-million-view content tied to real business outcomes. Jen’s 3S Framework simplifies social media strategy while helping companies build trust, engagement, and momentum.